Sapiens Rebranding In-House 2022

Initiative started rolling in 2021 within the design team as part of the marketing team, launched in 2022 and finally implemented by 2023. Developed and implemented in house the company main brand and employer branding + HR. Elevated the brand color palette and it's use strategy in all marketing assets, created a new set of icons and introduced new geometric shapes as part of the brand and an updated and refined main visual element of the ''Universe''. Also refined and created a new image bank to use, representing more tech vibe, human factor and the interaction between.